As Epic Games started a huge avalanche with their game Fortnite, many other companies are trying to take a part of the cake and develop Battle Royale games. Coming from that, Electronic Arts is creating their own take – Apex Legends. But in a market already taken by Fortnite, how is EA Apex Legends going to perform?
EA published this game in collaboration with Respawn Entertainment developer. EA Apex Legends was launched on February 4.
Apex Legends is played with a squad of 3 people, with team play being one of the most important aspects. Characters will be styled similarly to Overwatch, featuring unique abilities. It is also expected to feature the smooth gameplay from Titanfall and a whole bunch of unique twists on the Battle Royale genre.
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As the free-to-play business model is blooming, this game will be f2p as well. The game will have microtransactions, with Respawn Entertainment taking a purely cosmetic approach to them. Some characters will be earnable in-game or will be available for purchase for a small fee.
This game is, however, not what people were expecting from Respawn Entertainment. The game they were working on, Titanfall 3, is put to a halt in order to develop EA Apex Legends.
The game’s executive producer, Drew McCoy said: “Not to be throwing EA under the bus, but this wasn’t the game they were expecting. I had to go to executives and show it to them and explain it and…not convince but more “Hey, trust us! This is the thing you want out of us.” As a corporation, they can only quantify based on past data and they’ve never done anything like this before. There’s a giant rainbow question mark over revenue projections for this game. They’re like “We don’t know! We can’t predict.” This is a game we had to say “This is what we want to do. Help us get there.” They had no hand in development or anything about this game”
As EA Apex Legends managed to hit 3 million players in just a few days, maybe this was the right move for the developer.