Home » INDUSTRY » Nissan Enters Esports With Two Partnerships

As the industry expands, more and more companies are looking to take their part of the cake. This also includes companies that you would not initially expect to do that – like automotive ones. This time, the trend grabbed the attention of Nissan, a multinational Japanese automaker with headquarters in Nishi-Ku, Yokohama. They are not the first automotive company to do this, though. The more, the merrier for us, and it’s only good to see Nissan in Esports.

Nissan in Esports

However, Nissan is a bit different in one aspect. Instead of entering the scene more gradually, this automaker instantly committed to two partnerships: FaZe Clan and OpTic Gaming. On March 21, the announcement was made in a press release, and their Esports adventure officially starts.

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OpTic Gaming tweeted: “Please help us give a warm welcome to our newest partner, @NissanUSA.
This landmark partnership is a tribute to the power of the #Greenwall! #NissanEsports

FaZe also tweeted: “Please join us in welcoming the @NissanUSA family as FaZe Clan’s newest sponsor, for 2019 & beyond!#NissanEsports x #FaZeUp

Nissan in Esports

This is, as any other entrance in Esports, an attempt to catch the attention of a younger audience. As with Generation Z, Esports viewership far exceeds that of traditional media. The important part of this equation, though, is that the Esports fanbase has proven itself loyal and has some serious buying power.

Robert Cross, Media and Activation Director of Nissan North America said: “For any company trying to reach the Gen Z and millennial-minded audience, streaming and Esports is an enormous opportunity. We believe this partnership presents a new approach in introducing ourselves and connecting with millions of fans through their favorite gamers.”

The sponsorship covers two things – jerseys and Nissan branded vehicles. The company has announced that these are the vehicles that will be displayed: Nissan Armada, Nissan Altima, Nissan Kicks and electric car Nissan LEAF.

As mentioned before, Nissan is not the only automaker to set foot in Esports. To date, BMW, Honda, and Mercedes Benz have all found their way into the industry. Nissan Esports is not late to the show, though, and is sure going to give them some stirring!

Related: Cloud9 Will Be Sponsored By BMW


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