Team Liquid and Honda have closed a partnership that sees the Japanese corporation as the team’s official automotive sponsor.

As the start of the Team Liquid and Honda partnership, Team Liquid’s LoL team will arrive at LCS (League of Legends Championship Series) in a TL-branded Honda Odyssey minivan. The team will also receive rights to use a fleet of TL-branded Honda Civics. Aside from the vehicles, TL will be wearing Honda branded jerseys. This partnership was brokered by Twitch.
They will be collaborating on new content focused on League of Legends, Fortnite and Dota 2.

Aside from Honda, several automotive brands have become active in the ever-growing industry of Esports. Korean Kia motors has closed a deal with Riot Games for League of Legends European Championship. Mercedes-Benz, too, has become an investor in esports organization SK Gaming, a German team most proficient in Counter-Strike: Global Offensive.

American Honda’s Phil Hruska has declared: “Civic is a critical gateway to Honda, capturing more first time buyers than any other auto brand and our new gaming platform will help us keep it that way as millennials surpass baby boomers as the No. 1 car-buying segment.”

Related: Riot Games and Webedia Announce LFL Teams